Flicks at your bricks

Flicks at your bricks is a product offered by Heritage HM film distribution to allow community organisations to screen block-buster movies as a fundraiser prior to their respective DVD release. The packaging aims at creatively disguising each individual DVD package as a cardboard box to help push the concept - a movie event in a box. Not only did this design satisfy the creative brief but the product launched with amazing results while the total unit price was delivered under budget without sacrificing or compromising usability.