World Surfaris is a full service international travel agency that specialises in surfing holidays, and represents a diverse range of “unique surf adventures” catering to all standards of surfers and budgets. VA has worked with World Surfaris for many years providing web design and maintenance, email and press ads. 

Online, World Surfaris have a system of displaying indicative prices and inclusion upon a user providing an email address. This “quick quote” is easily converted to an “enquiry” and auto-emails used as a mechanism for the World Surfaris agents to contact prospective customers and finalise the finer details of their enquiries.

In a world of instant pricing and booking, delivering a multi-step process like this required detailed attention to the user experience and the necessary user interface to deliver that.

DELIVERABLES:

  • Ongoing website design and development
  • Conceptualise advertising campaigns including – full press and graphic design services banner advertisements
  • Multi-channel online marketing strategy including PPC, SEO, banner and email
  • Fully content managed CRM and CMS
  • Custom booking and allocation engine
  • Unique “Quick Quote” system
  • Trained internal staff to manage and edit the website with multiple editorial levels
  • High-res photos, video and Google maps