Fly Local

VA developed the Fly Local campaign for Sunshine Coast Airport in order to boost its outbound flight market. Since the launch of the campaign in July 2015, Sunshine Coast Airport has been the #1 air travel hub for growth, nationwide. 

One of our most successful broad-market campaigns, VA's digital and content marketing strategy for Fly Local has lead to unprecedented growth figures and, more importantly, a cultural shift in the way locals see the asset right on their doorstep.  

We delivered:    

  • Campaign strategy and targeted timeline
  • Web development and continued maintenance
  • Auto-generated web to email campaigns
  • Complete social media management and wordsmithing
  • Graphic design and visual communication

Results

Thanks to the Fly Local campaign, passenger numbers growth has hit record breaking heights.  In the first three months of the Fly Local campaign, more than 250,000 passengers travelled via Sunshine Coast Airport making it the highest September quarter traffic on record and an 11% year-on-year increase.