VA has been with Rockcote since 2011, managing online and traditional marketing collateral. A trusted manufacturer of quality renders, walling systems and paints, Rockcote is passionate about pursuing eco-friendly and natural materials. True to their values of sustainablity and buying local Chris Cameron approached The Various Artists to engage in a company-wide brand refresh and subsequent marketing collateral update to expand from their loyal customer base of skilled tradies into the mainstream retail space. TThe first implementation of the newly refreshed brand spanned the entire range of renders, buckets and bags, which are now sold in more than 300 stores Australia-wide, including all Bunnings stores. This was followed by updating their online presence.

We deliver:

  • Total brand refresh
  • Logo / identity including style guidelines
  • Product packaging design, buckets, render bags, retail packaging
  • Graphic design, press advertising and technical documentation
  • Website design and development
  • Online store
  • Paint selectors and colour swatches
  • Campaign mini-sites
  • SEO and email marketing